Research Groups

Changing Behaviour and Implementing Best Practice

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Contact

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    Zarnie Khadjesari

    University of East Anglia

This group addresses two problems which affect population health and well-being:

  • Behavioural risk factors such as smoking, physical inactivity, poor diet and excessive alcohol consumption. Together these contribute to around one-third of the total burden of disease in the UK, and they have been affected by the COVID-19 pandemic response.
  • The failure to implement evidence-based interventions into (clinical) practice and policy. Only half of evidence-based interventions and practices become routinely implemented into healthcare settings.

Addressing these problems requires behaviour change in the public, patients, professionals and organisations in the NHS, public health and social care.

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  1. Development and evaluation of scalable behaviour change interventions, in particular digital interventions (apps, SMS) and very brief opportunistic consultations. Key target behaviours include the promotion of physical activity, smoking cessation and healthy eating, and reduction of harmful drinking.
  2. Development and evaluation of implementation strategies, especially digital technology, to promote the use of evidence-based practices by professionals and organisations in the NHS, public health and social care.
  3. Enabling the NHS, public health and social care workforce and anyone involved in supporting behaviour change to deliver or signpost people to evidence-based behaviour change support, through training and evidence-based resources.

Organisations involved in this group

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