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New Research Team Joins the University of East Anglia

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17 Nov 2025

A team of 22 health care professionals, methodologists and experts be experience brings expertise in behavioural and implementation science applied to health and social care challenges. The team is co-lead by Debi Bhattacharya and Sion Scott, recently moved from the University of Leicester to the School of Health Sciences at UEA.

Research Programme Highlights

CHARMER (£2.7m): Six-year research programme evaluating a practitioner behaviour change intervention to increase deprescribing in hospital. The intervention, developed by a UEA/NNUH PhD student, is in its final year having successfully enrolled over 40,000 older adults from 24 hospitals in England.

To visit the CHARMER study website, click here

IMAB-Qi (£2.7m): Five-and-a-half year research programme developing and evaluating an implementation intervention to embed into primary care a medication adherence intervention, developed by a UEA PhD student. The primary care Practitioner delivered patient behaviour change intervention is to support medication adherence and will be evaluated across 41 general practices in England. The programme has entered its second year of funding.

To visit the IMAB-Qi study, please click here

Research Capacity Building in Health and Social Care Partners

NIHR Incubator for Pharmacy Professionals: National three-year infrastructure award led by the team collaborating with 10 UK HEIs and NHS organisations. Th award’s primary aim is to boost research capacity among pharmacy professionals.

Doctoral Students: Four doctoral students representing the professions of physiotherapy, nursing, physician associate and pharmacy are undertaking research programmes applying behavioural and implementation science to challenges within their respective disciplines.

Meet the Team

Supporting two NIHR-funded studies (CHARMER and IMAB-Qi) and evaluating an LGBTQ+ hospital training initiative.

Expertise includes qualitative research methodology and feminist and critical theory.

Interests include LGBTQ+ inclusivity in healthcare.

Contributing to the IMAB-Qi project as a public advisor.

Expertise includes lived experience as a patient and as a family carer.

Interests include unpaid carers, dementia and translational research.

Primary care pharmacist with methodological expertise in developing and evaluating behaviour change interventions. Particularly interested in interventions to address adherence to treatment.

Passionate about growing research capacity in healthcare professions underrepresented in the research community.

Working on the process evaluation of the CHARMER study and evaluating an LGBT+ hospital training initiative.

Expertise includes psychology, cognitive neuroscience, qualitative and quantitative research methodology.

Interests include mental health of professional performers and athletes and inclusivity in mental and physical healthcare.

Supporting the CHARMER study, an NIHR-funded research programme.

Expertise includes project coordination and a background in psychology.

Interests include psychopharmacology, mental health and wellbeing research.

Participating in the CHARMER study as a PPI (Patient and Public Involvement) member, representing the interests of older patients involved in the study and in healthcare in general.

Expertise includes experience of caring for an older family member with several chronic conditions and polypharmacy and being an older patient.

Interests include care of older people and their chronic conditions in general and ways in which their specific needs can be better understood and resolved.

Providing a patient and public perspective for all aspects of the CHARMER study.

Expertise includes involvement in a range of health research studies as a focus group, PPI team and steering group member. Lived experience of caring for patient of various ages and with a range of medical conditions and needs.

Interests include: the medical care and treatment provided to patients of all ages at home and in a care home or hospital setting.

Managing the day-to-day delivery of a three-year research capacity-building initiative focused on pharmacy professionals, whilst also being a community pharmacist and postgraduate researcher.

Expertise includes designing and implementing behaviour change interventions to improve health outcomes and professional practice.

Interests include applying behavioural science to public health and health policy and translating research into real-world healthcare settings.

Co-designing a theory and evidence-based guide for physiotherapists to help people with Achilles tendinopathy adhere to NHS exercise treatment as part of Matt’s DCAF.

Expertise includes musculoskeletal diagnosis and management, particularly in lower-limb and tendon conditions, and engaging underserved communities in research and service development.

Interests include behavioural and implementation science in musculoskeletal health, co-design methodology within underserved populations, and developing approaches to improve exercise adherence in clinical practice.

Developing an intervention to support medication adherence, focusing on creating practical and patient-centred solutions that address real-world barriers to taking medicines as prescribed.

Expertise includes systematic reviews, behaviour change techniques, and clinical practice as a Physician Associate, with experience in quality improvement and healthcare delivery.

Interests include behaviour change, medicines optimisation, and primary care.

PPI member, with extensive experience working on four NIHR-funded programmes, predominantly focusing on community pharmacies and services. Plus, a professional working in the not-for-profit sector for over a decade.

Expertise includes social and disability inclusion, project management, public speaking and stakeholder management across private, public and 3rd sectors.

Interests include increasing cultural awareness and religion, sports and fitness, and travelling – especially combining running with global races.

Programme managing two NIHR-funded studies CHARMER and IMAB-Qi and undertaking the associated process evaluations.

Expertise includes qualitative research including within process evaluations, fidelity measurement, scoping and systematic reviews, and co-design.

Interests include children and young people’s use of health technology, improving oral health, methodological refinements and identifying ways to support people to meaningfully participate in research.

Leading the CHARMER Patient and Public Involvement team to ensure the patient voice is heard.

Expertise includes Patient and Public Involvement in healthcare governance, primary care commissioning, medicines optimisation, and digital health innovation.

Interests include improving public health communications and advancing collaborative healthcare solutions through citizen engagement.

Academic and hospital pharmacist with methodological expertise in the development and evaluation of behaviour change interventions to address overprescribing. Interested in deprescribing polypharmacy in older people and unnecessary antidepressants.

Supporting the co-ordination of a national feasibility study for the IMAB-Qi NIHR-funded research programme.

Expertise includes behavioural science, co-approaches and realist methodology.

Interests include oropharyngeal dysphagia (swallowing difficulties) in older adults and the use of creative co-approaches in healthcare intervention development.

Working as Advanced Practice Supervision Lead, Non-Medical Prescribing Education Lead, and Education Lead for Bands 2-4. Also practising clinically as an Advanced Clinical Practitioner in the Emergency Department.

Undertaking a PhD focused on developing a theory and evidence-based model for normalising self-administration of medicines (SAM) on hospital settings.

Expertise includes advanced practice education and supervision, non-medical prescribing, and process evaluation within clinical education.

Supporting the coordination of research and dissemination activities on the IMAB-Qi research programme.

Expertise includes supporting colleagues, coordinating projects and advocating for research participants.

Interests include research that can have a direct impact on patient care within primary and secondary care.

Co-designing an implementation intervention to facilitate general practices to routinely deliver the IMAB-Qi within medication reviews.

Expertise include systematic review, qualitative and mixed methods research, dissemination and impact.

Interests include medicines adherence, preventing avoidable harm, quality improvement and recovery after fragility fracture.

Attending programme management meetings and helping to provide an outside perspective on the current and next stages of the programme, for example reviewing the process evaluation from a patient’s perspective.

Expertise includes technology development, research programme management and patient involvement in research generally.

Interests include AI, quality improvement and the patient experience.

Active member of the CHARMER Study PPI group, Member of the Citizens Academy steering group, which provides support to all researchers within the faculty.

Member of the Advisory PPIE group for the Health Protection Research Unit (HPRU) for Gastrointestinal Infection who together with the Quadram Institute are working on a new project to protect people from gut infections. Part of the wider team within Health Sciences at UEA.

Expertise includes effective communication. Plain English summaries and the commitment for clearer understanding for the public and patients.

Interests include working with a range of students at UEA in various ways such as role play, interviews, simulation days and workshops.

Advocating for meaningful patient and public involvement across the IMAB-Qi research programme and supporting the team to embed lived experience into design, delivery and dissemination.

Expertise includes patient advocacy, health policy, strategic partnerships and integrating patient perspectives into research, access and system-level decision-making.

Interests include patient activation, rare diseases and using evidence-based advocacy to influence policy and practice.

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